Wedding Industry Educational Event Helps Professionals Reach the 21st Century Bride

Nationally-renowned experts in the wedding industry will lead a full day learning event on Monday, March 28, 2011 aimed at educating wedding professionals about the 21st Century Bride.

The 21st Century Bride event, at The Landmark in East Rutherford, NJ, is co-produced by Local Traffic Builder and Wedding Podcast Network, two leaders in Internet marketing for the wedding industry.

The conference is open to vendors, retailers, planners and manufacturers in the wedding and event industry. Professionals who cannot travel to New Jersey can also participate via live video stream.

Wedding professionals can achieve a better understanding of how to reach today's bride at this innovative day-long conference

Wedding pros can achieve a better understanding of how to reach today's bride at this innovative day-long conference

At The 21st Century Bride, the aspiring, the novice and established wedding professional will learn how to build a strong personal brand. Participants will discover what traditional methods are still relevant and the best ways to use them. Classic marketing strategies and new Web and social networking ideas will be blended in ways that best attract the 21st Century Bride.

More than 15 experts will dominate the slate of speakers. They include Andy Ebon, entrepreneur and writer of The Wedding Marketing Blog; Chris Jaeger, Internet marketing and wedding business consultant at Marketing To Brides Online; Alan Berg, author and VP of Local Client Solutions for The Knot; and Anne Chertoff, editor in chief of

The power of a domain name, blogging, podcasting, Facebook, YouTube, networking, website design, direct mail and many more topics will be covered.

“We want the attendees to learn implementable strategies to help their wedding-related business and feel motivated and inspired to take action at the end of the event,” said Robert Allen, co-founder of the Wedding Podcast Network, a leading wedding talk show on the Internet.

Brian Lawrence, co-founder of Local Traffic Builder and former sales and marketing vice president for Encore Studies, added, “We will optimize the experience of each attendee by creating an environment that will foster creativity with targeted relevance.”

The 21st Century Bride will support Wish Upon a Wedding by donating a portion of the proceeds from the conference. This nonprofit organization provides weddings and vow renewals to couples facing terminal illness or other serious life-altering circumstances.

Editor’s Note: Proudly serving the New Jersey wedding business community for 14 years, Erik Kent, Co-Publisher of, is one of the participating speakers in The 21st Century Bride conference. Please come out to the event and enjoy a discussion on the topic of “Networking Strategies” which includes developing meaningful connections, building relationships and increasing your business network! View a recent Skype interview about the topic and event with Robert Allen and Erik Kent here:

To learn more about the full day learning event and register please visit To receive an additional 15% discount off published pricing, compliments of, please use discount code NJW1 in the “Registration” section (where it says “Enter Discount Code”).

Media Contact:

Holli Ehrlich / 201.822.5295


The 21st Century Bride Fan Page on Facebook

Twitter: @21CenturyBride

About Local Traffic Builder

Local Traffic Builder offers marketing, design and consulting to the bridal and event industry. Founded by Brian Lawrence, a wedding invitation industry executive and Vanessa Ploski, a Web-based designer and marketer in wedding industry, Local Traffic Builder creates SEO-optimized website that converts visitors into buyers. They also offer a 360º marketing strategy that includes the purchase or rental of one of their many industry Keyword Domains, Online Advertising, and Social Networking.

About Wedding Podcast Network

Wedding Podcast Network (WPN), the #1 wedding talk show on the Internet, has become a leading authority for couples planning their wedding, honeymoon, marriage and ever after. WPN is the best place to access the most comprehensive collection of original wedding talk radio programming. Co-founders Robert Allen and Holli Ehrlich have been in the wedding business for over 20 years. As new bridal media where listeners are getting wedding planning advice, ideas and tips in a portable, on demand format, they are educating, helping and inspiring brides, grooms and wedding professionals worldwide.


One Response to Wedding Industry Educational Event Helps Professionals Reach the 21st Century Bride

  1. […] This post was mentioned on Twitter by, Store Envy. Store Envy said: RT @njwedding: Wedding Industry Educational Event Helps Professionals Reach Today's Bride: @21centurybride #Marketin … […]

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