While the holiday season is known for shopping, giving and receiving gifts, and spending quality time with family and friends, it’s also a popular time for couples to become engaged. According to research by Shane McMurray, founder of The Wedding Report, December and February are the months couples get engaged most often, with Christmas (eve and day) and Valentine’s Day being the most popular days. 40% of engagements happen between November and February.
The table below provides engagements by month over the years:
How is your wedding business preparing for the number of engagements in the months ahead, and how do you plan to reach these newly engaged couples? Contact Erik Kent, Co-Publisher of NJWedding.com at (908) 874-0417 to discuss this topic and how it relates to future New Jersey weddings.
For more wedding industry research and statistics, visit The Wedding Report at www.theweddingreport.com.